DRIVING A
NEW BRAND
FORWARD

Smart Cone is a unique and exciting driving experience – and a world-first in the automotive industry. The innovartive system allows drivers to feel the thrill and exhilaration of challenging their driving prowess in a safe and contained environment.

WeAreBeard were asked to help create a striking and stylish brand to help launch the product. The result was a striking ‘SC’ icon with clear start and end points, signifying the way the cones work. The branding went across a variety of promotional materials, all of which carry the same premium feel.

The work that WeAreBeard have carried out has been crucial in establishing our brand in the marketplace. Their creative team carefully listened to our requirements and delivered on everything they promised and more. We couldn’t recommend them highly enough.

Smart Cone

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