Smart Cone is a unique and exciting driving experience – and a world-first in the automotive industry. The innovartive system allows drivers to feel the thrill and exhilaration of challenging their driving prowess in a safe and contained environment.
WeAreBeard were asked to help create a striking and stylish brand to help launch the product. The result was a striking ‘SC’ icon with clear start and end points, signifying the way the cones work. The branding went across a variety of promotional materials, all of which carry the same premium feel.